A platform for voices supporting women's rights
The Republican party are struggling with an image crisis. They are seen as having a “women” problem. As a result of policies on abortion, contraception and bold comments about rape, the party is struggling to convince women that the GOP is where their vote belongs.
However, it has come to light that whilst the party finds difficulty in attracting female votes in general, the real struggle is in convincing unmarried female voters. This seemed apparent in the Virginia governor’s race that took place on Tuesday. Competition between the candidates was fierce and pre-vote polls suggested that Terry McAuliffe would sweep up the female votes compared to his rival Ken Cuccinelli who he publicised as a zealot on issues of abortion and contraception. However, when the votes came in, the female vote was not as absent from Cuccinelli’s campaign as expected. according to exit polls, he only lost female voters by nine points. A closer look at the exit poll statistics shows something interesting, Cuccinelli lost a massive 42 points to his rival among non-married women.
It appears that the Republicans are suffering from two problems simultaneously: 1) they are not gaining enough married female votes in order to mitigate the loss of the non-married female voters, 2) There aren’t enough married women compared to single women in the electorate to make up this difference.
Whilst these results aren’t reflective of a national trend, they do indicate that the Republican party need to significantly narrow their gender margin and critically win over single, female voters.